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Lead Source is a Bad Field. We Should Stop Using It.

Lead Source is a Bad Field. We Should Stop Using It.

If you'd like to discuss our Revenue Attribution services and get a free attribution audit, head here. If I had a nickel for every time someone asked me “What is the source of this lead?” I might be able to buy a gallon of gas by now (yes, cheap inflation joke…you’re...

The Ultimate Guide to SDR Teams in 2022

The Ultimate Guide to SDR Teams in 2022

Cold calling. That’s what it is, I’ll make no bones about it. Love it or hate it, Sales Development Representatives (SDRs) are one of the fastest-growing Sales positions and the reason should be blatantly obvious: the ROI is there. We’ve built the strategy, systems,...

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Customize Salesforce with Revenue Execs who have Been there, Done that.